Privacy Policy

Last updated: January 9, 2026

Láttam, Hallottam ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and web platform (collectively, the "Service").

We process personal data in compliance with the General Data Protection Regulation (GDPR) and applicable Hungarian data protection laws. By using our Service, you consent to the practices described in this policy.

1. Information We Collect

1.1 Account Information

When you create an account, we collect:

• Email address - Required for account creation and communication
• Phone number - Optional, used for account recovery and verification
• Password - Stored in encrypted (hashed) form; we never store plain text passwords
• Authentication tokens - If you sign in via Google or Apple, we receive basic profile information from these providers

1.2 Profile Information

You may choose to provide:

• Display name and username
• Profile photo
• Bio/description
• City of residence - Used to show relevant local content
• Date of birth - Used for age verification where required
• User type - Individual or Business account

1.3 Business Information

For business accounts, we additionally collect:

• Business name and description
• Business address and contact information
• Tax identification number (for verification purposes)
• Business category and operating hours
• Business logo and images

1.4 Location Data

We collect location information in the following contexts:

• City selection - Your selected city determines which local content you see
• Event and listing locations - When you create events, deals, marketplace listings, or report lost items/pets, you provide location data
• Pet sighting reports - When reporting pet sightings, precise location helps reunite pets with owners
• Business locations - Business addresses are used for maps and distance calculations

We do not continuously track your location in the background. Location data is only collected when you actively use features that require it.

1.5 User-Generated Content

Content you create and share through our Service includes:

• Events - Event details, descriptions, dates, locations, and images
• Deals and Discounts - Deal information, prices, terms, and expiration dates
• Marketplace Listings - Item descriptions, prices, conditions, and photos
• Missing Pet Reports - Pet descriptions, photos, last seen locations, and reward information
• Lost & Found Items - Item descriptions, photos, and found/lost locations
• Club Posts and Comments - Text content, images, and poll responses
• Reviews and Ratings - Your reviews of restaurants and businesses
• Messages - Private messages between users (end-to-end encryption is not currently implemented)
• Job Applications - Application information submitted to businesses

1.6 Device and Technical Information

We automatically collect:

• Device identifiers - For push notifications and analytics
• Push notification tokens - To send you notifications you've opted into
• App version and platform - iOS or Android, app version number
• IP address - For security and fraud prevention
• Usage data - Features used, time spent, interactions (anonymized for analytics)

1.7 Payment Information

Payment processing is handled by Stripe. We do not store your full credit card numbers or bank account details. We receive and store:

• Last four digits of your card (for display purposes)
• Card brand (Visa, Mastercard, etc.)
• Billing address
• Transaction history and subscription status
• Stripe customer ID for recurring payments

1.8 AI Interactions

Our AI assistant feature uses OpenAI's services. When you interact with the AI assistant:

• Your messages and conversation history within that session are sent to OpenAI for processing
• Relevant local data (events, deals, etc.) may be included as context to provide helpful responses
• OpenAI processes this data according to their privacy policy

2. How We Use Your Information

2.1 Service Delivery

• Provide, maintain, and improve our Service
• Show you relevant local content based on your city
• Enable communication between users
• Process transactions and manage subscriptions
• Send push notifications you've opted into

2.2 Safety and Security

• Verify business accounts
• Detect and prevent fraud, spam, and abuse
• Enforce our Terms of Service and community guidelines
• Respond to legal requests and prevent harm

2.3 Improvement and Analytics

• Understand how users interact with our Service
• Develop new features and improve existing ones
• Analyze usage patterns (using anonymized data)

2.4 Communication

• Send service-related announcements
• Respond to your inquiries and support requests
• Send marketing communications (only with your consent)

3. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Contract performance - Processing necessary to provide our Service to you
• Legitimate interests - Improving our Service, preventing fraud, ensuring security
• Consent - Marketing communications, optional features, location data
• Legal obligation - Compliance with applicable laws and regulations

4. Information Sharing and Disclosure

4.1 Public Information

The following information may be visible to other users:

• Your profile name, photo, and bio
• Public posts (events, deals, marketplace listings, lost/found items, pet reports)
• Club memberships and posts in public clubs
• Reviews and ratings
• Your activity level (XP, level, badges) on community leaderboards
• Business profiles and their associated content

4.2 Third-Party Service Providers

We share data with trusted service providers who assist in operating our Service:

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain your personal data for as long as necessary to provide our Service and fulfill the purposes described in this policy:

• Account data - Retained while your account is active; deleted within 30 days of account deletion request
• User-generated content - Retained until you delete it or your account; some content may be retained for legal compliance
• Transaction records - Retained for 7 years for tax and legal compliance
• Marketplace listings - Auto-expire after 30 days; can be renewed by user
• Messages - Retained for the lifetime of the conversation; deleted when both parties delete the conversation
• Analytics data - Anonymized and retained indefinitely for aggregate analysis

6. Your Rights Under GDPR

As a data subject in the European Union, you have the following rights:

• Right to Access - Request a copy of your personal data
• Right to Rectification - Request correction of inaccurate data
• Right to Erasure - Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing - Request limitation of how we use your data
• Right to Data Portability - Receive your data in a structured, machine-readable format
• Right to Object - Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent - Withdraw consent at any time for consent-based processing
• Right to Lodge a Complaint - File a complaint with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH)

To exercise these rights, contact us at privacy@lattamhallottam.hu or use the in-app settings to manage your data.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption of data in transit (HTTPS/TLS)
• Secure password hashing using industry-standard algorithms
• Access controls limiting employee access to personal data
• Regular security assessments and updates
• Secure cloud infrastructure with leading providers

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States, where our service providers operate. We ensure appropriate safeguards are in place:

• EU-U.S. Data Privacy Framework certifications
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules where applicable

9. Children's Privacy

Our Service is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at privacy@lattamhallottam.hu.

10. Notification Preferences

You can manage your notification preferences in the app settings. We offer granular control over:

• Event reminders
• New deals in your area
• Messages from other users
• Job posting alerts
• Lost & found matches
• Club post notifications
• Loyalty program rewards
• Poll results
• Community announcements

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice via email or in-app notification.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

• Email: privacy@lattamhallottam.hu
• Address: Láttam, Hallottam Kft., [Business Address], Hungary

You may also contact the Hungarian National Authority for Data Protection and Freedom of Information (NAIH) at:

• Website: www.naih.hu
• Address: 1055 Budapest, Falk Miksa utca 9-11.
• Phone: +36 (1) 391-1400